Powered by partnership: how Merchlist keeps momentum in the fast Middle Eastern market
Merchlist is a UAE-based e-commerce and corporate gifting platform that helps businesses design, brand, and distribute custom merchandise - from apparel and drinkware to gadgets and accessories
As a fast-growing platform bridging brands and shoppers across the Middle East, Merchlist requires a payment partner that understands both the regional realities and the pace of digital retail.
“We needed a partner who understood how business really works in the UAE. Global providers often feel rigid and detached. We wanted flexibility, speed, and people we could actually talk to.”
Local challenges, custom solutions
Merchlist’s early payment setup worked, but not without friction. International processors charge high fees, impose long settlement cycles, and offer minimal support — issues that became more visible as the company started to scale.
Friction inside a business shows up outside the business, and in a region this competitive, companies who move faster and are able to deliver a better experience will win the customer every time. Thus, payments for Merchlist needed to reflect their own operations: local, instant, and reliable.
Mamo’s payment links integrate effortlessly into their existing sales workflows, allowing the team to collect payments faster and with less complexity. Beyond that, custom dashboards simplify reconciliation and reporting, drastically cutting down on administrative work.
The partnership also extends to Mamo Card, which gives Merchlist tighter control over internal spending. With adjustable card limits and instant issuance, they reduce approval bottlenecks and make everyday expenses easier to manage.
The value of human connection in a digital world
Unlike larger, one-size-fits-all providers, Mamo approached the partnership as a true collaboration. The Sales, Customer Success, and Product teams at Mamo all worked directly with Merchlist to build a payments setup that matched their business needs, not the other way around.
“Having direct access to a responsive team — not a ticketing queue — changed how we operate,” the team explained. “It’s not just about technology; it’s about having people who care enough to make it work for you.”
Impact that checks out
Since partnering with Mamo, Merchlist has seen:
- Revenue growth through faster checkouts and seamless payment experiences
- Lower fees that directly improved profitability
- Reduced admin time, freeing the team to focus on growth, not reconciliations
- Higher client satisfaction, as customers now enjoy quicker, clearer, and more transparent payments
Come for the payment solution, stay for the partnership
What began as a search for a better payment tool turned into something bigger — a true growth partnership. Mamo isn’t just a processor in the background — it’s a trusted part of Merchlist’s operation. With every new market they explore across the Middle East, Mamo remains a steady part of what helps them to connect customers, brands, and seamless transactions.