Company communications
Community illustrations
Below, an example showing elements for Mamo company communications.
Start with a Community illustration that matches your key message. Size and position the illustration accordingly to ensure it's the hero element.
Anchor near the top or bottom margin. Center the logo with the top-right margin of the space created by the 4° Angle.
Apply the 4° Angle to determine margins, allowing enough height so not to restrict the the logo's Minimum Clear Space. Choose Primary or Accent colors to contrast the illustration. White is fine if there's sufficient color elsewhere.
This is larger than the body copy that's beneath it. Highlight using a Primary color, an Accent color, or white.
A single return space below the tagline gives just the right amount of space. Not too much. Not too little. Don't forget to highlight keywords, salutations, or expressions at the start and end of the paragraph.
These are fully-rounded buttons that match the most dominant color found in the illustration. Add a solid complementary drop shadow. Match the left or right margins of the logo.
This has to be subtle but legible. Try not to exceed the width of the body copy. For further guidance on the Legal Disclaimer to include speak with Asim.
Product/Feature photography
Finally, an example layout featuring Product/Feature photography:
Start here, choose a photo from our Product/Feature library. Add a screenshot to the device. Size and position the image accordingly to ensure it's the hero element.
Apply the 4° Angle device, allowing enough height so not to restrict the the logo's Minimum Clear Space. Choose Primary or Accent colors to contrast the illustration. White is fine if there's sufficient color elsewhere.
Anchor near the top or bottom margin. Center the logo with the top-right margin of the space created by the 4° Angle.
This is larger than the body copy that's beneath it. Highlight using a Primary color, an Accent color, or white.
A single return space below the tagline gives just the right amount of space. Not too much. Not too little. Don't forget to highlight keywords, salutations, or expressions at the start and end of the paragraph.
Whether a button or text, always feature a bold, clear, and obvious Call To Action.
This has to be subtle but legible. Try not to exceed the width of the body copy. For further guidance on the Legal Disclaimer to include speak with Asim.