Illustrations
Community Illustrations
We have a library of Community Illustrations that brings our brand to life. Illustrations convey themes of thoughtfulness, belonging, and independence in a compelling way. They are friendly, fun and fresh, and help educate and project Mamo as a no-nonsense partner.
When using Community Illustrations, remember:
We have a library of Community Illustrations that brings our brand to life. Illustrations convey themes of thoughtfulness, belonging, and independence in a compelling way. They are friendly, fun and fresh, and help educate and project Mamo as a no-nonsense partner.
Community Illustrations are used for on-boarding, announcements, and progress indicators. They help guide people, point to features, support dense text, congratulate, celebrate, or otherwise show empathy and understanding.
4° Angle Device
Angles are another essential part of our toolkit, and currently being rolled out across brand communications and User Experience (UX).
Mostly featured on backgrounds, Angles connect with our illustrations style, complimenting visual storytelling, to evoke a sense of emphasis on growth, speed, and efficiency. Even when a logo isn't visible, when used properly, Angles can also help take ownership of otherwise empty space. As with all elements, they must adhere to all other usage principles.
Abstract Illustrations
We have a range of abstract illustrations used to support financial themes, blog posts, and content. These illustrations are used to tell more complex stories than Community Illustrations. A selection from our library is shown below, with suggested content themes for guidance. When the combination makes sense, Abstract Illustrations can be used to support different messages.
