We use colors to express our personality
We're imaginative, encouraging, perceptive, and genuine. Our colors are bright, bold, optimistic, and exciting. We use colors to pinpoint precisely what people need to see. Accent colors highlight and complement the primary color palette. It's good to give the eye a rest and allow for contrast and hierarchy of information.
Primary colors are used in logical ways throughout all experiences to guide the eye and highlight important elements.
Our secondary colors highlight and compliment the primary color palette. It's important to give the eye a rest and allow for contrast and hierarchy for supporting information. Having a range of colors to choose from helps users find what they need.
Which color method to use?
Digital and print mediums render color very differently from one another. We are committed to complying with AA standard contrast ratios. To do this, we have chosen primary, secondary and extended color formats that support usability. This ensures sufficient color contrast between elements so that users with low vision can see and use our products.
Color tint palette
Both our Primary and Accent colors have a pre-selected range of tints for use. These should only be used when you need more choices of colors. Color tints are to be used sparingly and must not feature prominently.